8 Great iPad Launch Memories and 4 Reasons Why Apple Needs A New Steve Jobs

Bethany Bongiorno (@bella-borgiorno) is a former software engineering director at Apple, a stint that included leading software project management efforts for iPad. Over the weekend she tweeted eight memories from creating the iPad, most of which I hadn’t heard before. Four of those memories were stark reminders of just how important Steve Jobs’s penchant for detail was to making Apple’s products great.


Here’s the Twitter thread in full, and I have some commentary below the fold:


Bethany Bongiorno Tweetstorm




















The Devil’s in the Details


I love all these anecdotes, and it’s wonderful that Ms. Bongiorno shared them with us. Anecdotes 1, 4, 5, and 7 are the ones that reminded me how important Steve Jobs was to making Apple products insanely great.


He focused on the little details most people simply don’t see, don’t care about, or don’t bother to do anything about even if we do see them. This was always a huge part of what set Apple products off from the competition. Even if we didn’t know why they seemed so much better, the fact that they were better was inescapable.


I’ve never been one to believe, think, or argue that Apple can’t succeed without Steve Jobs. Current CEO Tim Cook has done an amazing job of building on Steve Jobs’s own work ensuring Apple would continue on without him. I’ve gone so far as to argue that Mr. Cook may well be the better CEO to leverage Apple’s incredible success into new and bigger markets.


But in recent months, I’ve been feeling what I fear is Steve Jobs’s absence. From the worst security disaster in modern computing to ever-more frequent UI glitches, Apple seems to need that person who can obsess over the things the rest of us miss. Ms. Bongiorno’s stories were a sober reminder of that reality.


0 Response to "8 Great iPad Launch Memories and 4 Reasons Why Apple Needs A New Steve Jobs"

Post a Comment

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel