Apple Music rebrands ‘The A-List: Hip-Hop’ playlist to ‘Rap Life’

Apple says it volition hold upwards moving “at the speed of culture” amongst the latest update to its streaming platform, rebranding in addition to refocusing ane of its most pop cultivated playlists.

Apple has rebranded the Apple Music playlist “A-List: Hip-Hop” to “Rap Life”, signaling a far to a greater extent than focused approach to ane of the most pop genres inwards the world. As noted by Billboard on Friday, this volition rank the playlist equally a to a greater extent than flagship endeavor, something to a greater extent than akin to Spotify’s pop Rap Caviar effort.

Ebro Darden is the global editorial caput of hip-hop in addition to R&B at Apple Music, in addition to volition hold upwards spearheading the endeavor amongst the novel Rap Life playlist. According to the initial report, Apple volition hold upwards primarily focusing on artists from North America, but volition also include artists from some the earth equally well.

Darden has a daily Beats 1 show, in addition to volition hold upwards showcasing Rap Life during a dedicated segment. There volition also hold upwards a “Rap Life” show, which volition showcase music from the playlist during Darden’s Beats 1 presentation.

As for when the playlist volition update, it volition bring a criterion weekly update schedule, but it volition also update when new, “marquee fabric drops”. So it’s possible the Rap Life playlist is updated on a semi-regular basis.

I intend for us it’s non nearly existence ane dimensional,” Darden says when asked why Apple Music is in addition to then successful inwards hip-hop. “We bring multiple things happening to assistance an creative mortal accomplish an audience. I attribute it to that. We’re a really dynamic service. We bring tools beyond merely an app. If you lot are an Apple Music user in addition to you lot actually know the depth of it, nosotros produce a lot amongst Beats 1, on-demand content, creative mortal pages, there’s a lot of materials there. We’re yet getting better. Year later yr we’ll locomote to head to the consumer in addition to sentinel what they similar nearly us in addition to essay to build adjustments to accommodate them.

Rap Life is already available on Apple Music, in addition to then you lot tin laissez passer notice cheque it out straightaway if you’re in addition to then inclined.

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