Apple may start funding original podcasts

Apple is apparently looking to expand its already powerful attain into the podcast market, looking for master copy content to produce.

According to a study this calendar week from Bloomberg, Apple is currently investigating the prospect of jumping into master copy podcast content. This novel shift would live on a focused reply to Spotify’s ain territorial force into this market, in addition to Apple has reportedly been inwards contact alongside companies to to verbalize over exclusive partnerships.

At the fourth dimension of publication, the details are light. The master copy study indicates that Apple has nevertheless to outline, inwards whatever form of specifics, its plans to create master copy podcast content. However, the study indicates that Apple is next “the form of deals it didn’t build before”. This may relate to the library of master copy content that Apple is launching alongside Apple TV+ afterwards this year, which plainly had to live on worked out alongside enough of deals along the way.

Podcasts accept been a big, stable chemical ingredient to the Apple build for many years, alongside iTunes effectively leading the charge. Apple Podcasts helped the content stand upwards out inwards a novel way, and, alongside the launch of macOS Catalina afterwards this yr it volition live on a standalone app, which could attention it instruct fifty-fifty to a greater extent than role from users. Plus, Apple Podcasts is forthwith a stock app inwards iOS.

Unfortunately, at that topographic point isn’t much else to instruct on here. If this is indeed the conception for Apple, it stands to argue that Spotify won’t live on equally good happy close it. But alongside the popularity of Apple Music equally a subscription service, in addition to Apple TV+’s potentially fantabulous slate of master copy programming on the way, master copy podcast content seemed almost inevitable.

What hit y'all intend of the idea? Do y'all intend Apple should exactly create master copy content in addition to instruct inwards available equally it commonly would inwards the Podcasts app? Or should Apple launch a novel subscription service for podcasts inwards the future?

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