New ‘That’s iPhone’ ads cover iMessage encryption, recycling and privacy in App Store
A trio of fresh 15-second video advertisements from the “That’s iPhone” get were posted yesterday to Apple’s YouTube channel inwards Australia, focusing on iMessage encryption, Apple’s textile recycling efforts as well as privacy inwards App Store.
And hither they are.
App Store privacy
“Every app is reviewed to assist give-up the ghost on malware out of App Store,” reads the description.
CNBC lastly calendar week provided a rare within await at an Executive Review Board at Apple that determines an app’s fate as well as makes the lastly telephone phone whether it tin give the axe remain on the store.
iMessage encryption
“iMessage encrypts as well as protects your conversations,” Apple writes. “Because privacy matters.”
Under the leadership of Tim Cook, privacy has teach i of the centre tenets of Apple as well as its ecosystem. Unlike other tech giants that are exclusively right away get-go to realize the advantages of protecting user privacy, Apple has been banging that drum long earlier Facebook’s privacy woes had the full general world accept notice.
iMessage has supported end-to-end encryption from solar daytime one.
Material recycling
“Apple recycles fifty-fifty the tiniest parts of the iPhone. Like upwardly to 0.83 grams of tungsten.”
EnouhProject ranked Apple earth leader inwards making meaning progress inwards sourcing conflict-free” minerals from Congo. The iPhone maker’s caput of environmental initiatives, Lisa Jackson, said two as well as a one-half years agone that the Cupertino theatre is “working similar gangbusters” to brand devices from 100% recycled materials like aluminum, copper, tin as well as tungsten.
Apple inwards 2017 pledged to halt mining the globe altogether.
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