British mobile network operator EE ditches the traditional set-top box for Apple TV 4K
British mobile network operator EE (formerly Everything Everywhere) has a novel broadband invention which includes a gratis Apple TV 4K every bit a replacement for their traditional cable box.
According to a study today past times ISPreview, replacing EE’s aging set-top box , which was solely available with their fixed work dwelling household broadband in addition to telephone packages, with a novel service powered past times an Apple TV 4K set-top-box is meant to revitalize its TV service.
EE’s master IP TV service was available to Broadband service users every bit an £8 per calendar month upgrade, which gave them access to Freeview TV channels, PVR features, an app in addition to access to premium on-demand content. Beginning today, customers tin add together an Apple TV 4K to their service for an extra £15 per month, which every bit good gives them access to BT Sports in addition to other channels. By comparison, Apple’s box is worth only about £179 at retail.
The site was given some prices, seen below.
EE’s IP TV service has since been largely forgotten in addition to doesn’t back upward 4K then the latest movement could revitalize client interest. It used to hold upward possible for EE mobile customers to add together an Apple TV to their plan, but EE has since removed that characteristic due to today’s announcement. EE’s Apple TV 4K units include EE exceptional content in addition to features.
CEO Marc Allera was quitted every bit saying:
We’re giving customers the TV, celluloid in addition to sport they honey inward the best character on Apple TV 4K. By combining Apple TV 4K in addition to BT Sport with EE’s award-winning unlimited dwelling household broadband, we’re able to furnish our customers with a premium TV service that non solely provides peachy value for money, but a peachy sense at home, every bit good every bit on the go.
Pricing reflects the discounted root contract term prices (e.g. the ADSL broadband in addition to telephone packet lonely rises from £22 to £32 afterward the root eighteen months).
The official prices are on EE’s website.
Aside from other apps, Apple TV 4K units for EE customers include preloaded amusement apps such every bit BBC iPlayer, ITV Hub, U.K. TV, Netflix, Amazon Prime Video in addition to NOW TV. “Inclusive access to BT Sport TV content is every bit good included via the BT Sport app on Apple TV ‘so y'all tin lookout adult man unmissable alive sport’. And with a supporting TV y'all tin every bit good sense 4K HDR in addition to cinematic Dolby Atmos sound,” the site has it.
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