Apple’s ad agency appoints new executives to lead iPhone and Services marketing

Apple has made a demand itself for its marketing endeavors over the years. Including a big win of the Cannes Lions’ 2019 Creative Marketer of the Year award. That tendency volition in all probability continue, fifty-fifty every bit Apple’s primary promotion agency, TBWA\Media Arts Lab, has only made a few changes at the executive level.

Adweek has the study on Thursday. The promotion means has made the alter only recently, in addition to it’s a notable i every bit the companionship doesn’t build this type of alter frequently. The study indicates that 2 novel individuals volition endure heading upwardly the marketing endeavor for iPhone in addition to Services: Geoff Edwards in addition to Chuck Monn. They both accept upwardly the championship of executive creative directors.

Both of the novel hires volition endure answering direct to original creative officeholder Brent Anderson. Monn volition endure focusing primarily on the iPhone, piece Edwards volition endure heading upwardly Services similar Apple Music in addition to Apple TV+.

Both individuals get got been working inward marketing for quite roughly time, in addition to both encounter the deed to grip Apple’s primary endeavors every bit a huge opportunity. Edwards went every bit far every bit to telephone phone Apple the “best build inward the world”, in addition to said the determination to build the deed was easy.

Regarding his novel job, Edwards said, “When y'all larn a telephone phone from Brent Anderson to operate on the best build inward the world, inward the identify that Lee Clow in addition to Steve Jobs built, the determination is easy

Monn is making a vertical deed inside the same companionship at TBWA, where he has been working for the final xx years. Monn already has sense alongside Apple products, including the Mac in addition to iPad. He’s worked alongside the “Shot on iPhone” promotion elbow grease already, in addition to had his hands on the Mac vs PC ads fashion dorsum when.

I’m humbled to accept on this new, elevated purpose inside the agency, in addition to the amazing chance to farther Apple’s mission,” Monn said

A big shift, but it sounds similar the deed is a company i alongside 2 individuals who know what they are doing. Basically, it sounds similar Apple’s marketing is going to stay only every bit potent every bit it has been.

What’s been your favorite Apple promotion over the years?

Share this post