DirecTV Now slaps users with a $10 price hike, HBO add-on now $15 per month

AT&T’s subsidiary DirecTV is raising prices across the board for all electrical flow users who volition start seeing a $10 cost hike on their selected streaming conception from Apr 12, 2019.

At the same time, novel subscribers volition straightaway convey access to the $50 per calendar month Now Plus parcel amongst 40+ channels as well as the $70 per calendar month Max parcel amongst 50+ channels, both new.

Both of these packages include cable channels from WarnerMedia, NBCUniversal, Disney as well as Fox, likewise every bit HBO. Cable channels from A+E Networks, AMC Networks, Discovery as well as Viacom are non included inwards the newly unveiled Now Plus as well as Max packages, reports Variety.

Current customers subscribed to the existing Live a Little, Just Right, Go Big, Gotta Have It or Todo y Más packages volition non encounter whatever changes to their channel lineup. Those who are novel to DirecTV Now, however, volition exclusively encounter the latest Plus as well as Max packages.

DirecTV’s FAQ notes that legacy subscribers volition hold out straightaway paying to a greater extent than for channel add-ons start today: HBO went from $5 per calendar month to $15 per month, Cinemax went from $5 per calendar month to $11 per calendar month piece Starz is going from $8 per calendar month to $11 per month.

MacRumors broke downwards all of these cost changes:

New DirecTV prices

• Live a Little: $40 per calendar month → $50 per month
• Just Right: $55 per calendar month → $65 per month
• Go Big: $65 per calendar month → $75 per month
• Gotta Have It: $75 per calendar month → $85 per month
• Todo y Más: $45 per calendar month → $55 per month

These prices are scheduled to become into outcome starting Apr 12, 2019.

New channel improver prices

• HBO add-on: $5 per calendar month → $15 per month
• Cinemax add-on: $5/month → $11 per month
• Starz add-on: $8 per calendar month → $11 per month

These prices send upon all electrical flow customers who add together a premium channel from March 13, 2019.

MacRumors analyzed DirecTV’s novel cost construction to competition offerings:

As a signal of comparison, DirecTV Now’s cheapest plans ($50 per calendar month for both Live a Little as well as Plus) produce non compare rattling favorably to competition services.

PlayStation Vue starts at $45 per month, YouTube TV starts at $40 per month, FuboTV starts at $40 per month, Hulu With Live TV costs $45 per calendar month as well as SlingTV’s Orange & Blue conception is priced at $40 per calendar month (just $25 per calendar month correct now).

That’s non to cite services which convey launched to offering ultra-stripped downwards packages, similar Philo’s no-sports service that starts at $16/month.

To entice people to subscribe to DirecTV, they’re straightaway offering i calendar month for gratis to novel customers signing upwards amongst the promo code MARCH2019.

This is a minute major cost hike since AT&T officially introduced the DirecTV Now streaming bundle in Nov 2016. The foremost cost alter was final August when DirecTV Now raised prices across all of its streaming packages yesteryear $5 to rest “in work amongst the market.”

Image move yesteryear of postal service courtesy of Reddit user plgdg

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