Samsung is launching three new stores in the US as Galaxy turns 10
Samsung announced Fri that it volition live opening iii novel company-run retail stores inward the the States equally it gears upwards to unveil a tenth-anniversary Milky Way lineup on Feb 20.
These upcoming locations are the commencement company-run retail stores where customers tin truly purchase stuff, non merely endeavor devices. Some of the products on display volition include Samsung’s newest Milky Way smartphones, tablets wearables, 8K TVs as well as SmartThings devices.
The novel stores are launching inward Los Angeles, New York as well as Houston at these locations:
- The Americana at Brand: 889 Americana Way, Glendale, CA 91210
- Roosevelt Field on Long Island: 630 Old Country Rd, Garden City, NY 11530
- The Galleria inward Houston: 5085 Westheimer Rd, Houston, TX 77056
In store, people volition live able to interact amongst eye-popping 4D VR (like virtual Titanic rides) as well as acquire head-to-head amongst their friends inward a 4K gaming lounge.
Unlike the company’s before stores that serve equally a showcase for their products (like Samsung 837, based inward New York City’s Meatpacking District), these upcoming locations seem to mimic Apple’s approach to retail inward price of interactions as well as client support.
For starters, non solely volition shoppers live able to endeavor products, but purchase them equally well. Additionally, the newest brick-and-mortar stores volition include a hands-on expanse as well as a walk-in repair service akin to Apple’s Genius Bar where customers tin acquire assistance as well as back upwards amongst their devices.
YH Eom, President & CEO, Samsung Electronics America:
Our novel Samsung Experience Stores are spaces to sense as well as come across Samsung technology brought to life, to empower people to practise what they never idea was possible before.
We desire to laid upwards a ‘playground’ for Samsung fans—a house to acquire close as well as endeavor out all of the amazing novel products nosotros convey to offer.
The stores come upwards equally Samsung faces a slowdown inward smartphone sales.
Nevertheless, the Milky Way maker appears to live tardily edifice upwards its retail presence inward the United States. And inward doing so, it seems to live borrowing a few pages from Apple’s book.
The iPhone maker has been investing heavily inward expanding its retail presence around the Blue Planet inward the by few years. Under the watchful oculus of its outgoing retail boss Angela Ahrendts, it has remodeled dozens of its ain flagship stores around the blueprint accents which mimic Apple Park themes similar sequoia tables, large opened upwards spaces, in-store plants, trees as well as then forth.
As for Samsung, amongst merely a handful of mall stores the companionship sure enough faces an uphill battle against Apple which, for those wondering, operates more than 500 stores around the world.
At whatsoever rate, launching its ain retail spaces allows the Milky Way maker to convey to a greater extent than of a straight link to customers, which is ever expert for edifice those valuable long-lasting relationships, but it remains to live seen if Samsung volition live able to jibe Apple’s degree of support.
What practise you lot think?
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