iOS 12.2 brings new discount options for auto-renewing subscriptions

App makers volition shortly last able to offering subscription discounts on a broader footing cheers to a brand-new API inwards iOS 12.2 beta 3, which dropped before today.

Discounts tin dismiss last realized every bit a costless lawsuit period, a lower cost during a laid menses or broader discounts based on duration (Apple’s been employing the latter selection to promote Apple Music past times offering people to purchase a yearly membership for the cost of x total months of service).

From Apple’s documentation:

StoreKit instantly supports subscription offers inwards add-on to introductory offers, as well as thus apps amongst auto-renewable subscriptions volition shortly last able to supply a discounted cost for a specific duration for existing as well as previously subscribed customers.

These newly added subscription options for developers are aimed at retaining subscribers as well as helping developers boost their subscriber count.

You volition last able to operate subscription offers to handle win dorsum subscribers who direct maintain canceled their subscriptions or promote an upgrade to around other subscription at a especial price. Users tin dismiss direct maintain the offering fifty-fifty if they’ve already completed an introductory offer.

9to5Mac has more:

Apps volition last able to nowadays cost discounts for auto-renewing subscriptions to existing as well as previously subscribed users. If a client cancels, the app could nowadays a 3-month costless incentive to encourage them into subscribing again, for instance.

This is an improvement over the electrical flow model that lets apps offering introductory discounts or costless trials when signing upwards for a subscription, only non afterward (as the article states, these discounts were controlled past times the App Store Connect server as well as solely redeemable once).

Apple instantly requires that apps virtually clitoris how a subscription works

“If a user cancelled, the app would direct maintain no chance to incentivize a subscription downwardly the describe of piece of job amongst a discount,” it reads.

These improvements to in-app subscriptions arrived hot on the heels of January’s refresh to Apple’s developer guidance for in-app subscriptions which introduced novel pages inwards the Human Interface Guidelines and App Store documentation sections.

Are you lot looking frontwards to the afforementioned changes inwards app subscriptions?

Let us know inwards the comments!

Share this post