Apple acquires digital marketing startup DataTiger

Apple has acquired digital marketing startup DataTiger, according to a novel study from Bloomberg. The outlet points to a regulatory filing from Dec that shows the iPhone-maker similar a shot controls the U.K.-based company.

The U.K.-based startup says its technology tin “optimize the marketing journeys” of customers past times using information to to a greater extent than accurately ship materials to consumers likewise equally force notifications. On his LinkedIn profile, DataTiger Chief Executive Officer Philipp Mohr said his trace of piece of occupation solid wants to “bring the stale era of ‘email-list thinking’ together with slow, campaign-based marketing to an end.”

This is but the latest inwards a long trace of acquisitions for Apple, but relatively few (if any) of their buyouts choose been inwards the marketing space. It comes at an interesting time, amongst iPhone sales coming inwards lower than expected final quarter.

Source: Bloomberg

Share this post