Apple Music appoints Beats 1 host Ebro Darden its global editorial head of hip-hop and RB

Apple Music has named Ebro Darden, ane of the Beats 1 radio hosts, its global editorial caput of hip-hop together with R&B equally he took on a broader component subdivision at the iPhone maker’s music-streaming service.

He volition start inward his novel component subdivision today, Billboard reported this morning.

Darden, who is also Hot 97 (WQHT) New York morn personality, volition contend a squad of hip-hop together with R&B editors at Apple Music. He is beingness charged with developing editorial strategies for artists, albums together with vocal releases inward the the States together with globally.

Based inward New York, Darden volition proceed to host his pop Hot 97 show, Ebro inward the Morning (Monday-Friday, half dozen am-10am ET). He volition also proceed to showcase the latest hip-hop music, word together with issues on his ain exhibit via Apple Music’s global alive current Beats 1 (Monday-Friday, 3p-5pm ET).

Prior to Darden’s appointment, Carl Chery served equally Apple Music’s caput of creative mortal curation with a specific focus on hip-hop together with R&B earlier segueing to Spotify final April.

Since this is a global seat equally well, he’ll live on making certain that dark music is “getting recognized together with developing the side yesteryear side superstars.” And inward doing so, he’ll in all likelihood accept wages of a organization developed yesteryear Apple-acquired London startup Platoon which tin assist people similar Erbo discovery together with prepare special independent artists.

Rachel Newman, Apple Music’s global managing director of editorial, said Ebro has “great ears” for where R&B together with hip-hop are evolving to beyond fifty-fifty the borders of the US.

“He’ll patently accept a leadership seat for us non simply inward hip-hop together with R&B but also inward the communities where the music is made, which is also exciting together with unique to Ebro,” she added.

Ebro himself commented:

First things showtime is making certain that we’re firing on all cylinders inward the best manner possible, helping consumers honour the music that they honey together with also helping artists connect with consumers inward a existent way.

Once I acquire near what’s needed to laissez passer on that, it volition live on near looking ahead together with figuring out ways to serve the communities where hip-hop together with R&B music is made. Black music comes from the community. This is music made yesteryear people living existent lives together with artists speaking on behalf of those existent lives.

Despite whispers that Beats 1 radio hasn’t attracted the huge audiences that Apple has anticipated, the Cupertino tech giant continues to invest inward this infinite unabated. Darden initially joined Apple inward 2015 equally a Beats 1 anchor amongst Zane Lowe together with Julie Adenuga spell simultaneously launching his ain influential exhibit on Apple Music.

At Hot 97, he was the station’s music managing director from 2003-2007 earlier beingness named a programme managing director inward 2007. He also served equally Vice President of Programming for Hot 97 raise Emmis Communications’ New York City properties.

What practise you lot brand of this news?

Let us know yesteryear leaving a comment below.

Share this post