AirPlay 2 the iTunes Movies and TV Shows app are coming to Samsung Smart TVs

An unexpected word came Sun from Samsung Electronics ahead of CES 2019 equally the South Korean conglomerate announced that its Smart TV sets volition shortly alternative upwardly back upwardly for Apple’s AirPlay two media streaming technology, equally good equally a novel iTunes Movies in addition to TV Shows app.

Support for the iTunes Movies in addition to TV Shows app in addition to AirPlay two volition move included out of the box inwards 2019 Samsung Smart TV models released showtime this spring. Support on 2018 models volition move made available via a firmware update.

AirPlay two back upwardly volition move available on Samsung Smart TVs inwards 190 countries worldwide spell the iTunes Movies in addition to TV Shows app volition debut solely on Samsung Smart TVs inwards 100+ countries.

“Bringing to a greater extent than content, value in addition to opened upwardly platform functionality to Samsung TV owners in addition to Apple customers through iTunes in addition to AirPlay is ideal for everyone,” said the Milky Way maker.

With AirPlay 2, users volition move able to wirelessly current sound or video from their iPhone, iPad or Mac to their Samsung-branded Smart TV set, without needing an Apple TV for that.

Additionally, AirPlay two volition likewise select back upwardly for multi-room sound to Samsung’s Smart TVs.

Another aspect of the Apple TV experience—the iTunes Movie in addition to TV Shows apps—will allow Samsung customers to rent in addition to current Hollywood amusement inwards 4K HDR through iTunes, equally good equally access their existing iTunes library, all from their Smart TV.

“iTunes Movies in addition to TV Shows volition piece of occupation seamlessly with Samsung’s Smart TV Services, such equally Universal Guide, the New Bixby in addition to Search, to create a consistent experience across Samsung’s platform,” noted the South Korean company.

In tvOS, these are separate apps in addition to then it’s interesting that they’re been merged into a unmarried app on Smart TVs. Maybe a hereafter update volition exercise precisely the same for Apple TV owners?

Eddy Cue, Apple’s content chief, was quoted equally saying:

We human face frontwards to bringing the iTunes in addition to AirPlay two experience to fifty-fifty to a greater extent than customers around the footing through Samsung Smart TVs, in addition to then iPhone, iPad in addition to Mac users create got yet some other agency to bask all their favorite content on the biggest hide inwards their home.

This is certainly a peculiar simply non totally unexpected development.

iPhone sales create got peaked inwards 2015 in addition to then Tim Cook & Co. create got been relentlessly talking close services, services, services, services. The company’s increasing focus on the Services segment, which alongside other things includes iTunes in addition to App Stores, has evidently softened its opinion in addition to then immediately it feels comfortable offering media services on non-Apple platforms.

That’s how nosotros create got gotten to the dot where challenger Samsung is announcing an unlikely partnership with its frenemy Apple. This’ll exercise goodness consumers of all stripes, regardless of where their allegiance lies. One tin sack solely promise this is New Apple in addition to we’ll move seeing to a greater extent than of it.

Vizio likewise announced support for AirPlay two (no iTunes video streaming, however). Additionally, Apple has indicated inwards a refreshed back upwardly document on its website that other leading manufacturers volition integrate back upwardly for AirPlay two in addition to HomeKit inwards their Smart TV sets.

Were you lot taken aback past times this announcement?

Let us know past times leaving a comment below.

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