iPhone XR accounted for a larger proportion of Android switchers than iPhone 8 iPhone X

Fresh information from Consumer Intelligence Research Partners (CIRP) indicates that Apple’s colorful iPhone XR, which starts at $749, has probable attracted a significantly larger proportion of Android switchers inwards the USA than iPhone 8 in addition to iPhone X did final November.

CIRP surveyed 165 Apple customers inwards the United States.

According to the results, this is what the sales construction looked similar inwards price of novel iPhone buyers during the 30-day menstruum showtime amongst the launch of iPhone XR inwards Oct 2018.

US iPhone XR sales—existing iPhone owners vs Android switchers:

• iPhone upgrades: 82%


• Android switchers: 16%

By comparison, this is CIRP’s information for Nov 2017 when iPhone X debuted.

US iPhone X sales—existing iPhone owners vs Android switchers:

• iPhone upgrades: 86%


• Android switchers: 11%

If CIRP’s information tin locomote taken from granted, in addition to then it’s rubber to conclude that the $749 iPhone XR has managed to attract to a greater extent than Android switchers than final year’s iPhone X did. Another tidbit: next the September 2017 launch of the iPhone 8 models (before iPhone X was available), 87% upgraded from an iPhone in addition to 12% upgraded from Android.

CIPR commented:

This year, Apple launched the to a greater extent than expensive models earlier, presumably trying to pick out handgrip of early on need from the most loyal customers. It appears that iPhone XR did serve to attract electrical flow Android users.

Of course, Apple doesn’t only dry reason evidently its launch strategy. But, based on the pricing in addition to features, nosotros tin infer that Apple positioned iPhone XR to appeal to potential operating systems switchers from Android.

This is important, non entirely because Tim Cook likes to utter close Android switchers inwards the context of iPhone sales but because it shows that Apple’s latest phones produce conduct maintain the mightiness to expand its installed base, equally opposed to by in addition to large selling the phones to existing users.

And this is a sales mix amid US iPhone buyers.

US iPhone buyers, November 2018:

• iPhone XR: 32% of US iPhone sales


• iPhone XS in addition to iPhone XS Max: 35% of US iPhone sales combined

By comparison, hither are comparable CIRP states for iPhone buyers inwards Nov 2017.

US iPhone buyers, November 2017:

• iPhone X: 30% of US iPhone sales


• iPhone 8 in addition to iPhone 8 Plus: 39% of US iPhone sales combined

As you lot tin run across for yourself, the XR has attracted a similar percent of US buyers who conduct maintain upgraded from an older iPhone equally iPhone X buyers did during that model’s initiative of all calendar month of availability. And land the XR did non crunch sales of the iPhone 8 models, it must locomote taken into describe of piece of occupation organization human relationship that the 8 had an wages of having 2 months of availability inwards Nov 2017.

Josh Lowitz, CIRP partner in addition to co-founder, acknowledged equally much:

Based on the initial sales, iPhone XR took the same percentage of iPhone sales equally before models inwards their initiative of all calendar month on the market. Of course, comparisons are difficult, because of how Apple sequenced novel model launches inwards the past times 2 years. Last year, Apple launched the evolutionary iPhone 8 in addition to iPhone 8 Plus first.

Apple has stopped reporting iPhone, iPad in addition to Mac unit of measurement sales thus nosotros must rely on analyst reports for estimates of how Apple’s most of import devices are performing.

ROUNDUP: The best clear cases for iPhone XS in addition to iPhone XR

It was initially assumed that iPhone XR was a flop because Apple began selling its SIM-free counterpart a lot before than usual, to a greater extent than thus given an aggressive trade-in promotion that Apple has been advertising on its website (some folks perceive that displace equally a desperate effort to boost stagnant sales that conduct maintain affected the entire smartphone industry).

Apple did say a calendar month agone that iPhone XR had been its best-selling model since launch, without providing hard numbers, stating that the colorful handset filed equally “the most pop iPhone each in addition to every twenty-four hours since the twenty-four hours it became available.”

What produce you lot brand of CIRP’s information inwards price of the XR performance?

Let us know past times leaving a comment below.

Share this post