Instagram Deletes Fake Followers, Likes, Comments

Facebook-owned Instagram is deleting fake followers, likes, and comments in an effort to fight fraudulent activity. The company shared that some accounts have been using third-party software to artificially grow their audience.

Fake Followers, Likes, Comments

In order to identify accounts that take part in this, the company is using machine learning to identify them.

Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use.

We’re taking a number of steps to limit this kind of unwelcome behavior. Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password.

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