Dear Apple: Your Products Are Thin Enough Already. Stop it
No one is asking for a paper thin MacBook. No one wants a feather light iPhone.
We don’t care about 1mm thinner. No one can see one extra millimeter except tech nerds and bloggers who care about things that don’t matter.
What we do care about is not having to charge our iPhones midday. And maybe again around dinner. That’s no fun. We’ll take less time being chained to a cable over 1mm thinner.
No one cares about a couple extra millimeters on a MacBook except tech nerds and bloggers who obsess over things that don’t matter.
Apple SVP Phil Schiller shows us how much thinner the new MacBook Pro is
What we do care about are MacBooks that stop choking up at eight Safari tabs or when we (probably accidentally) start iTunes.
What we do care about are MacBooks that could start dipping their toes into “all day and evening battery,” even if you could only squeeze in another half hour. Yes, we’d take a half hour over a couple millimeters. I promise.
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You achieved ‘thin’ years ago. Good job. Please spend more time on other problems that matter much more.
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