Apple ‘hello again’ Media Invites Suggest Reintroduction of Mac Product Line

Apple sent out invitations to an (expected) October 27th media event, as first reported by The Loop. The tagline for the invite is “hello again,” and the event is expected to center around new Mac models.

Apple “hello again” media invitation

Hello Again

That phrase, “hello again,” thrills me. We make much of reading the tea leaves in every Apple media invite, but this one is particularly compelling.

Firstly, it invokes “Hello world,” the traditional first-thing-you-print/display when learning a new computer programming language. The word “hello,” complete with the lower case “h,” was used to introduce the original Macintosh, as shown below.

Original Mac Add “hello”

The idea that the Mac is being re-introduced is exciting. It’s been so long since we’ve seen new Macs, many of us have feared Apple was losing interest in its computer product line. The phrase “hello again” gives me hope that we are going to see something important for Macs.

A boy can dream, at least, and that’s what I’ll be doing in the run-up to next Thursday: dream.

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