Tim Cook Tweets: Record July for App Store; Developers Have Earned $50 Billion

Tim Cook announced on Twitter Wednesday that July was a record month for the App Store, and that Apple has now paid more than $50 billion to developers. Both represent massive accomplishments, and the $50 billion paid out to developers would make the reputation of any other company for decades to come.

The two tweets:

July was a record-breaker for the @AppStore! Highest-ever monthly billings and money paid to developers.

— Tim Cook (@tim_cook) August 3, 2016

.@AppStore developers have now earned over $50 billion! Congratulations on your success and such inspired creativity.

— Tim Cook (@tim_cook) August 3, 2016

Apple doesn’t often announce milestones via Twitter, but Tim Cook has been working overtime recently to push the successes of the company. Services, which are more than a $20 billion a year category now, is one of the things Mr. Cook emphasized during July’s quarterly conference call with analysts.

That makes these tweets aimed at Apple fans, developers, and investors, too. Apple fans want to see the company succeeding, developers want to know they’re making apps for the right platform, and Mr. Cook wants investors to know he’s serious about the importance of services.

I should also mention that I like seeing this sort of engagement from Apple execs. It’s all part of the substantially more open Apple under Tim Cook and Steve Dowling, Vice President of Communications.

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