Tim Cook says recent WSJ report about Jony Ive is ‘absurd’

Apple recently announced that its Pb designer, Jony Ive, would survive leaving the company. Almost at i time later on that, independent reports aimed to shed to a greater extent than lite on the departure.

One such written report came from The Wall Street Journal, inwards which it was reported that Ive had give-up the ghost “dispirited” alongside the fellowship since the launch of the Apple Watch, every bit it wasn’t every bit successful every bit a fashion accessory every bit expected. The written report went on, maxim that Ive had started relinquishing duties at Apple dorsum inwards 2015.

Now, Apple’s CEO, Tim Cook, has weighed in the report, calling it “absurd”. Cook added that the conclusions made inside the written report don’t trace upwards alongside “reality”, in addition to that in that place is a full general misunderstanding across the board regarding the blueprint squad at apple tree in addition to how “Apple works”.

Exclusive: In scathing email, Apple CEO Tim Cook tells me the @WSJ written report well-nigh Jony Ive’s divergence — in addition to his frustration alongside Cook’s alleged lack of involvement inwards blueprint — is “absurd.” Says reporting in addition to conclusions "don’t jibe alongside reality.”

Full story coming presently @NBCNews … pic.twitter.com/QX9L4MvjFs

— Dylan Byers (@DylanByers) July 1, 2019

That written report from the WSJ said that Ive’s disconnect from Apple caused riffs internally, going in addition to thus far every bit to immature adult woman meetings in addition to disrupt the operate going on internally.

The story is absurd. H5N1 lot of the reporting, in addition to sure as shooting the conclusions, only don’t jibe alongside reality. At a base of operations level, it shows a lack of agreement well-nigh how the blueprint squad industrial plant in addition to how Apple works. It distorts relationships, decisions in addition to events to the signal that nosotros only don’t recognize the fellowship it claims to describe.

The blueprint squad is phenomenally talented. As Jony has said, they’re stronger than ever, in addition to I convey consummate confidence that they volition thrive nether Jeff, Evans, in addition to Alan’s leadership. We know the truth in addition to nosotros know the incredible things they’re capable of doing. The projects they’re working on volition blow you lot away.

Whatever happened behind-the-scenes, that may stay a secret, fifty-fifty alongside independent reporting trying to shed light. At this point, Ive is moving ahead alongside launching his ain blueprint trouble solid along alongside Marc Newsom, which volition survive called LoveFrom in addition to volition patently survive keeping Apple every bit a client.

What create you lot brand of Ive’s divergence from Apple?

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