New UK Digital Services Tax Will Hit Apple

LONDON – The UK Government announced plans to introduce a new Digital Services Tax Thursday. It said it will apply to social media platforms, search engines, and online marketplaces, meaning Apple would be affected.


 The UK Government announced plans to introduce a new Digital Services Tax Thursday New UK Digital Services Tax Will Hit Apple


2% Tax on Digital Revenue


In documents explaining the plans, the government said that there had been a “misalignment between the place where profits are taxed and the place where value is created. In particular, many of these digital businesses derive value from their interaction and engagement with a user base.”


Consequently, the UK government wants to introduce a 2% tax on firms with over £500m of worldwide digital revenues, £25m of which comes from UK users. In Q2 2019, Apple posted revenue of $58 billion, $11.5 billion of which came from services. Net sales in Europe were at $13.85 billion. I find it hard to see how it will not meet the law’s criteria.


The legislation is intended to be introduced in the UK Government’s Budget for 2019-20. It will apply to revenue earned from April 1, 2020.  However, with Prime Minister Theresa May set to stand down in two-weeks time, there is no guarantee her successor will stick with her plan. France recently announced plans for a similar law too,


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