Eddy Cue says he and Tim Cook didn’t send script notes for Apple TV+ shows

Before Apple officially announced its novel streaming service, Apple TV+, at that topographic point were reports that roughly inward the executive staff were sending notes to production crews for shows, demanding sure enough changes.

However, inward a novel interview, Apple’s Senior Vice President Eddy Cue has weighed inward amongst GQ on the topic, maxim that those early on reports are non true. The initial study suggested that Tim Cook had been reviewing scripts (which doesn’t seem all that shocking, all things considered) in addition to sending along script notes, suggesting things similar “don’t endure then mean” (which could endure pretty laughable).

First, let’s larn this out of the way: Sending script notes to in-production shows in addition to films is non unheard of. In fact, it’s pretty mutual practise depending on the production companies involved. Apple sending these types of notes, fifty-fifty if they mightiness endure every bit ridiculous every bit “don’t endure then mean” isn’t treacherous past times default.

Now, it all depends on but how heavy-handed those notes are. Do they alter the entire tone of a moving-picture demonstrate or show? Are the writers, directors, in addition to other producers forced to brand sweeping changes that completely alter the course of study of the story, or, maybe fifty-fifty worse, strength major reshoots.

Even amongst the initial report, it never sounded similar Apple’s executives were doing whatever of the heavy-handed work, but it never felt impossible, either.

I saw the comments that myself in addition to Tim were writing notes on the scripts in addition to whatever,” says Cue. “There’s never been 1 banknote passed from us on scripts, that I tin sack assure you. We exit the folks [alone] who know they’re doing.”

So Cook didn’t give that detail note?

“I tin sack assure yous that was 100 per cent false. He didn’t say, ‘Don’t endure then mean.’ He didn’t enjoin anything virtually a script.

There were likewise early on reports that Apple’s destination for its master copy content, whether it endure documentaries, television set shows, or films, was to do family-friendly content. Basically, shows the companionship could introduce without trouble concern inward its retail stores across the globe. But that didn’t plow out to endure true, either, fifty-fifty if Cue does acknowledge that the companionship is “ultimately trying to do shows for everyone. So nosotros convey shows that are dedicated to small-scale kids. And nosotros convey shows that are dedicated to mature adults. So we’re going to do a lot of dissimilar shows in addition to what we’re going to do is hopefully do the best shows on TV”.

When asked which content mightiness non endure suitable for children, Cue get upwards drops The Morning Show, which volition star Reese Witherspoon in addition to Jennifer Aniston, which Cue says is non a demonstrate families volition desire to sit down downwards together in addition to lookout amongst an 8-year-old.

The amount interview is definitely worth a read, peculiarly if you’re looking forrad to the impending launch of Apple TV+ — which volition become alive afterwards this year.

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