Industry veteran Chris Thorne is Apple’s new marketing chief for the Beats brand
Apple has hired manufacture veteran Chris Thorne every bit its novel main marketing officeholder for the Beats laid upward next the rennet launch of the sporty PowerBeats Pro really wireless earbuds.
The novel hire, effective immediately, was announced this morning, noting that Chris brings alongside him over fifteen years of sense from companies similar the games super publisher Electronic Arts, The Honest Company as well as a companionship called Forward that builds systems which connects doctors alongside medical applied scientific discipline to amend patient healthcare.
Beats President Luke Wood was quoted every bit saying:
It’s an exciting fourth dimension at Beats. With our highest character production portfolio to date, our squad continues to grow speedily across the globe. In his career, Chris has shouldered an extensive roster of brands that amplify his invaluable sense inwards marketing, job organisation management, laid upward increase as well as creative development. I’m thrilled nosotros pick out establish a marketing leader who volition top away along to campaign Beats every bit an manufacture changemaker as well as expect frontward to working closely alongside him.
In his novel role, Chris volition survive charged alongside managing global marketing for Beats to campaign client acquisition, strengthen client engagement as well as loyalty as well as grow sales.
He volition study to Beats President Luke Wood.
From the announcement:
Thorne joins the Beats theatre unit of measurement alongside over fifteen years of marketing as well as job organisation experience. He began his executive career every bit President of CSMG Sports, i of the largest sports representation firms inwards the country, earlier becoming Global Vice President of Marketing, Media & Mobile at Electronic Arts (EA). He thus served every bit Chief Marketing Officer at The Honest Company as well as was almost of late Chief Growth Officer at Forward. He earned his MBA from the Kellogg School of Management at Northwestern University as well as his JD from Northwestern Law School.
Beats’ quondam marketing head, Omar Johnson, left Beats inwards 2016 2 years Apple afterwards bought the companionship for $31. billion. Another major marketing officeholder for the Beats brand, Jason White, departed the companionship inwards Jan for Cura Partners, a Portland-based cannabis company.
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