Apple wins the Cannes Lions’ 2019 Creative Marketer of the Year award

Apple has made quite the impression over the years, peculiarly inwards the technology sphere. But also when it comes to marketing. The companionship has seen or too thus of the best marketing efforts over the years, too straightaway 1 of the most prestigious festivals is awarding the companionship for that difficult work.

AdAge has the study this week, detailing Apple’s large win at the 2019 Cannes Lions International Festival of Creativity. This is the showtime fourth dimension that Apple has won this particular award, despite having multiple awards inwards the past. Even from Cannes. Apple’s Vice President of Marketing too Communications, Tor Myhren, called the laurels a “tremendous honor”.

Tor Myhren, Apple’s VP of marketing too communications, says beingness named the Cannes Lions Creative Marketer of the Year is “a tremendous honor, too it is a flake humbling.” What’s of import well-nigh the accolade is “that the creative basis is watching, too that there’s a lot of creative talent out at that topographic point who or too thus solar daytime mightiness function at Apple,” he adds. “It’s of import to Apple inwards price of potential hereafter talents.

Some of the biggest brands inwards the basis bring won the Cannes Lions Marketer of the Year laurels before, including Coca-Cola, Ikea, too McDonald’s. Samsung too Google bring also won it. The laurels was showtime created dorsum inwards 1992.

There is sure enough no denying that Apple has had an behave upon on marketing. Just final year, for instance, the Cannes Lions Creativity YouTube Channel uploaded Apple’s “Welcome Home” advertizement for the HomePod, Apple’s showtime smart speaker. The advertizement was directed yesteryear legendary managing director Spike Jonze (Her, Being John Malkovich). You tin terminate lookout it below:

Apple won 22 dissimilar awards from Cannes Lions inwards 2018. And yet, it feels similar this 1 laurels inwards 2019 is the biggest too most rewarding for the company.

What create yous intend of the “Welcome Home” ad? Does it offering enough of attending to the HomePod, the device the advertizement is supposed to hold upward selling? Or is at that topographic point also much going on?

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