Apple Music poaches Google’s Lindsay Rothschild to nurture relationships with songwriters and artists

Apple Music’s strengthened its publishing arm amongst creative services caput Lindsay Rothschild who arrives from Google where she led YouTube’s songwriter in addition to publisher relations.

Variety has learned that Rothschild started at Apple on Apr 29.

Described every bit a professional person who tin go “speak in addition to empathise the linguistic communication of songwriters,” Rothschild volition focus on edifice working relationships amongst the songwriter community. In addition, she volition acquire by telephone substitution creatives in addition to A&R on the publishing side of the music industry.

For those wondering, A&R, or artists in addition to repertoire, denotes a partitioning responsible for talent scouting in addition to overseeing the artistic evolution of recording artists in addition to songwriters.

Variety says her order besides entails “guiding rights-holders through the Apple ecosystem in addition to order areas of incremental value inside their musical compositions.”

From the report:

The hiring comes at a fourth dimension of strain for songwriter relations every bit they pertain to tech companies. In recent months, Spotify has come upwards nether vocal criticism of its drive appeal a 2018 determination yesteryear the Copyright Royalty Board to heighten the charge per unit of measurement paid to songwriters yesteryear 44 per centum over the side yesteryear side 5 years. Amazon, Google in addition to SiriusXM/Pandora joined inwards the battle, precisely Apple sat it out, winning the PR war.

Aside from managing YouTube’s songwriter in addition to publisher relations, she was caput of music publishing delineate organization evolution for YouTube in addition to Google Play. The Los Angeles native previously worked at Disney Music Group in addition to Warner/Chappell.

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