Apple invites you to “do one last great thing with your iPhone”
Apple yesterday released a novel video promotion via its YouTube channel. If my retentivity serves me correctly, this is the begin advertizing that promotes Apple’s handset trade-in program.
Check it out right below.
The voiceover is depressing, it sets the incorrect tone.
Other than that, it’s a bully picayune advertizing that hits all the right notes. In the video description, Apple has smartly framed iPhone trade-ins equally an “easy trend to produce your purpose for the planet”. That’s true, exactly it’s too truthful that yous tin become far amend trade-in deals elsewhere.
To me, the existent tidings hither is the fact that Apple has bothered putting out an advertizing to promote the trade-in computer program inwards the begin place. Bloomberg’s Mark Gurman touched on trade-ins inwards yesterday’s write-up virtually Apple Stores losing their shine, writing that executives on Apple’s Apr xxx earnings telephone telephone acknowledged they had to resort to “long-shunned retail tactics, such equally discounts, inexpensive financing too generous trade-ins” inwards social club to boost iPhone demand.
“That’s non a feasible long-term strategy,” Gurman wrote, too I concord amongst his take. Apple is a premium aspirational brand, non a inexpensive brand, too the worst affair a premium build could produce is resort to inexpensive marketing tactics similar BoGo promotions because that devalues the build whilst making it real difficult to accuse premium prices inwards the future.
Thoughts?
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