Apple’s newly appointed retail boss Deirdre O’Brien joins Instagram to detail her world tour of company stores
Deirdre O’Brien, who was promoted to Apple’s Senior Vice President of Retail + People afterwards the divergence of ex retail caput Angela Ahrendts, is touring Apple Stores to a greater extent than or less the globe to familiarize herself amongst Apple’s retail efforts, documenting her experiences on Instagram.
She joined the pop photo-sharing service owned yesteryear Facebook merely iii days next Ahrendts’ final hateful solar daytime on the job. Her grip is @deirdre.at.apple thence larn follow her if you lot like.
The describe concern human relationship has been verified yesteryear Instagram.
At the fourth dimension of this writing, she had to a greater extent than than 1,600 followers in addition to merely 4 photos on her Instagram profile depicting the interiors in addition to exteriors of diverse company-owned retail stores, including Hong Kong’s ifc mall in addition to Macau’s Cotai Central.
Her bio reads every bit follows: “Leader of retail in addition to people at @apple. Thinking dissimilar since 1988.” Following Ahrendts’ divergence afterwards 5 years every bit Apple’s caput of retail efforts, the Cupertino society basically created a construct novel Retail + People role for O’Brien.
Interesting enough, most 2 years agone Apple promoted Deirdre O’Brien, in addition to thence Vice President of Worldwide Sales in addition to Operations, to a novel role—Vice President of People—also created merely for her. As Apple’s boss of People, she’s been managing human resources functions similar talent development, recruiting, benefits, compensation in addition to describe concern support.
Some people commented that combining the Retail in addition to People roles into a unmarried undertaking is every bit good much piece of work fifty-fifty for an Apple Vice President, casting doubtfulness on O’Brien’s suitability every bit a replacement for Ahrendts. O’Brien earned her bachelor’s flat inward Operations Management from Michigan State University in addition to an MBA from San Jose State University.
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