Apple Podcasts is Popular Worldwide Except South America
Apple Podcasts dominate the world as the most popular podcasting platform…except South America, where Spotify—although new to podcasting—has already taken over (via Voxnest).
[Spotify Subscriber Numbers Beating Apple Music]
South America Podcasts
Spotify’s biggest reason for dominance is the fact that it’s available on Android, while Apple Podcasts is not. Currently Android has 75% of the worldwide market while iOS has 24%.
The next big market for Spotify podcasts could be India, which is one of the fastest growing markets for podcasts.
[New Apple Podcast Rules Aim to Clean up Episodes]
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