Apple TV 4K is apparently selling at cost, HomePod at a loss
For all the speak almost premium pricing of Apple’s hardware products, the fellowship is speculated to receive got been selling ii of its gadgets at cost—Apple TV 4K in addition to HomePod.
On the latest episode of The Talk Show, Daring Fireball’s John Gruber claimed that the fifth-generation Apple TV is sold at cost piece the HomePod wireless speaker is selling at a loss.
One affair I’ve heard from reliable petty birdie is Apple effectively sells Apple TV 4K at cost. Like, they truly are similar a $180 box.
If true, this suggests that the electrical current Apple TV model costs Apple $180 to brand inward terms of parts, labor, assembly, marketing, distribution, advertising, licensing in addition to and therefore forth.
The set-top box is priced at $179/$199 for the 32GB/64GB version.
And yous intend wow this is amazing, it has an A10 processor which nosotros know is super fast, it has crazy expert graphics.
I disagree. The “super fast” A10 Fusion powering the set-top box is outset to present its age, despite “crazy expert graphics” (which, too, is debatable).
I intend it’s fourth dimension the Apple TV production trouble gets an overhaul in addition to I intend it’s fairly condom to assume that a refreshed production mightiness hold upwards unveiled every bit purpose of a press lawsuit which nosotros intend mightiness receive got identify this jump to denote Apple’s content moves.
I’ve heard the same affair about HomePod too. Why is HomePod so much to a greater extent than expensive than these other speakers yous tin sack speak to? HomePod I truly receive got argue to believe, Apple truly sells it at a loss. I can’t testify it. I don’t intend it’s a big loss.
HomePod retails for $349.
Following HomePod’s launch inward Feb 2018, TechInsights pegged the speaker’s neb of fabric at $216 (such estimates exclude other expenses related to sales, marketing, distribution, advertising, inquiry in addition to evolution in addition to and therefore forth.
Gruber also speculated that AirPods are sold at cost.
If rumor-mills are right, Apple is prepping smaller, to a greater extent than affordable versions of both Apple TV in addition to HomePod for unloose some fourth dimension this year.
Is these gadgets are truly sold at cost, or fifty-fifty at a loss every bit Gruber speculates, could it hold upwards because Apple sees them every bit access points to services similar Apple Music in addition to the broader ecosystem, produce yous think?
Let us know past times leaving a comment below.
Photo: Apple TV 4K teardown, courtesy of iFixit
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