Zuckerberg: WhatsApp, Instagram Messenger merger to create an iMessage-like layer for SMS
Facebook late revealed plans to merge your WhatsApp, Instagram in addition to Messenger threads thus you lot could easily message people across these services, in addition to straightaway CEO Mark Zuckerberg has position out his rationale for making this controversial move.
First of all, this integration isn’t looming on the horizon only yet—Facebook says combining these threads into a unified platform would probable non demo upwards until 2020 at the earliest.
Zuckerberg said on Facebook’s fourth-quarter net turn a profit call:
The integration that we’re thinking about, we’re actually early on inward thinking through this. There’s a lot to a greater extent than nosotros take away to figure out.
The Verge has more:
Zuckerberg too provided a few examples every bit to why users would desire a combined service, highlighting awkward cases where soul mightiness utilization the marketplace characteristic on Facebook, but in addition to thus bring to jump over to WhatsApp for messaging.
He too highlighted the possibility that Messenger—and the combined WhatsApp/Instagram system—could serve every bit an iMessage-like layer for SMS that would offering to a greater extent than functionality in addition to security.
The master copy article published this calendar week inward The New York Times argued that the alter would broaden the availability of end-to-end encryption protecting the messages every bit they’re transmitted betwixt the 3 unlike chat services.
The whole persuasion behind this unified messaging platform builds downward to increasing the stickiness in addition to the utility of these ecosystems past times stitching their infrastructure together.
Facebook evidently wants to leverage the 3 carve upwards messaging services to perchance motivate people to plow to a greater extent than regularly to these properties for texting. Still, it’s questionable if customers would forgo competitor messaging services from Apple in addition to Google only because Facebook has created an “iMessage-like layer for SMS”
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