Apple’s replaced 11 million iPhone batteries under the discounted $29 program
Apple has replaced an astounding xi 1 1000 one thousand iPhone batteries nether its discounted $29 replacement program, which ended Dec 31, 2018. The initiatory was put inwards effect at the start out of 2018 inwards the aftermath of the throttling scandal.
While Bloomberg’s Mark Gurman was starting fourth dimension to report that Cook held an all-hands coming together amongst employees inwards January, its contents were truly leaked past times John Gruber of Daring Fireball.
During Apple’s all-hands coming together Jan 3, Tim Cook said Apple replaced 11 1 1000 one thousand batteries nether the $29 replacement program, in addition to they’d accept solely anticipated near 1-2 1 1000 one thousand battery replacements normally.
This is the starting fourth dimension existent number nosotros accept near marketplace position surgery of the $29 offer.
Gruber offers a feasible explanation for why the $29 iPhone battery replacement programme was non accounted for inwards Apple’s master copy vacation quarter guidance:
The battery replacement programme ran all twelvemonth long, then fifty-fifty if it was to a greater extent than pop than Apple originally expected, why wasn’t it accounted for inwards guidance issued on Nov 1—ten months later the programme started?
My guess: the lawsuit of the battery replacement programme on novel iPhone sales wasn’t apparent until later the iPhone XR in addition to XS models were available. Influenza A virus subtype H5N1 few 1 1000 one thousand extra iPhone users happy amongst the surgery of their former iPhones amongst novel batteries — who would accept otherwise upgraded to a novel iPhone this year—put a ding inwards the bottom line.
Many watchers idea that Cook blaming Apple’s downgrade guidance on, amid other factors, the company’s $29 limited-time iPhone battery replacement programme was a lousy motility amongst absolutely no merit inwards reality. But every bit it turns out, it did accept a pregnant touching on Apple’s numbers because millions of people clearly jumped on the chance to accept a first-party battery replacement for to a greater extent than than one-half the master copy price.
If you lot even then mean value the $29 offering had no pregnant touching on iPhone sales during the quarter, mean value again. In my circles, at to the lowest degree a dozen people who would accept otherwise upgraded to a novel device accept prolonged their iPhone’s lifespan for less than $30.
I know I took wages of the offering to supervene upon my Mom’s iPhone 6s battery. With a novel battery in addition to iOS 12, her outcry upwards no longer crashes often nor does it exhibit signs of notably decreased performance. Instead, it feels similar a brand-new device.
How near you?
Image transcend of post service courtesy of iFixit
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