Apple has 900 million iPhones in the wild, 1.4 billion devices worldwide
At the halt of the calendar 2018 vacation quarter, the Cupertino technology giant had a whopping 1.4 billion active devices worldwide together with its iPhone installed base of operations striking 900 meg handsets, mark the kickoff fourth dimension the companionship has disclosed the latter number.
Apple previously reported the position out of full active devices inward usage, but this is definitely the kickoff fourth dimension it’s disclosed the position out of active iPhones out there.
Luca Maestri, Apple’s finance chief, said on the conference call:
Our global active installed base of operations of iPhone continues to grow together with has reached an all fourth dimension high at the halt of December. We are disclosing that position out straightaway for the kickoff time together with it has surpassed 900 meg devices, upward yr over yr inward each of our 5 geographic segments, together with growing almost 75 meg inward the final 12 months alone.
While the Definition of an active device is somewhat murky, Apple only counts the devices which actively purpose iCloud or bring accessed App Store recently.
With 1.4 billion devices inward the wild, of which 900 meg are iPhones, nosotros tin infer that at that topographic point are straightaway nigh one-half a billion iPads, iPod touches, Macs, Apple TVs together with Apple Watches inward active use.
In August 2017, for example, Apple announced selling 1.2 billion iPhones cumulatively (it sold its billionth handset on July 26, 2016). Keep inward require heed that the full position out of active devices tin hold upward misleading because Apple fans tend to ain multiple products.
The iPhone installed base of operations is incredibly of import because it tells us how many iPhone-using customers are out at that topographic point every bit real few people ain multiple phones.
To mollify investors further, Maestri added that Apple plans to furnish information on iPhone installed base, every bit good every bit full installed base, “on a periodic basis.”
This was too Apple’s kickoff quarter without unit of measurement sales, taking away the yardstick everybody measured its trouble organisation with. However, the replacement mightiness hold upward better: the Cupertino theatre straightaway focuses on the sum of revenue it generate through sales of devices together with services.
Now sales are separate betwixt products together with services for the kickoff time. Both Apple’s press free announcing the earnings together with remarks on the conference telephone shout out upward strongly emphasize services.
“Not only is our large together with growing installed base of operations a powerful will to the satisfaction together with loyalty of our customers but it’s too fueling our fast growing services business,” Cook said.
Still, the burgeoning services business—growing past times xix portion to a tape $10.9 billion—isn’t without pitfalls. Squeezing coin out of existing customers won’t hold upward plenty to placate investors unless Apple’s installed based, a fundamental driver for Services, continues growing.
The to a greater extent than people ain its devices, the to a greater extent than coin Apple tin brand past times upselling them to services. In that context, seeing its overall global active installed base of operations growing past times a hundred meg devices inward the past times twelve months is a definite positive.
But every bit the narrative shifts from products to services, Apple could uncovering itself inward a precarious seat should iPhone sales contract inward other fundamental markets, similar the USA together with Europe.
Strategy Analytics estimates that Apple shipped 65.9 meg iPhones worldwide during the all-important vacation quarter, representing a fifteen portion reject on the same quarter a yr ago.
The reject corresponds amongst Apple’s reported fifteen portion driblet inward iPhone revenue during the company’s financial 2019 kickoff quarter, which covers sales inward the 3 months to Dec 29.
Aside from woes inward China, Tim Cook attributed the abrupt autumn inward iPhone upgrades to high retail pricing, decease of subsidies together with customers asset on to their phones a flake longer.
He mentioned a bunch of other factors, similar unfavorable unusual central rates, rigid contest from rivals similar China’s Huawei together with the $29 battery replacement program.
“So where it goes inward the future, I don’t know,” Cook said. “But I am convinced that making a groovy production that is high quality, that is the best affair for the customer. We function for the user together with then that’s the mode that nosotros await at it.”
In other Apple earnings highlights, the companionship revealed a bunch of interesting information points: fifty meg paid Apple Music subscribers, 85 meg monthly readers on Apple News, 1.8 billion Apple Pay transactions, 360 meg paid subscribers across all of its services together with more.
You tin require heed to a replay of the earnings telephone shout out upward on Apple’s website for a express time.
Thoughts on these milestones?
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