Key Apple suppliers TSMC and Foxconn post strong November revenue, Bloomberg unfazed

Key Apple suppliers—TSMC, the sole supplier of Apple-designed mobile chips, together with Foxconn, which assembles iPhones—today reported potent Nov revenue, but that didn’t halt Bloomberg from pushing its narrative that the latest lineup is “falling apartment amongst global consumers” every bit “iPhone concerns persist”.

The flim-flam is inwards the conjunction “as”, which click-hungry bloggers resort to whenever they wanna combine 2 unrelated stories into a single, speculative narrative that mightiness drive clicks.

Bad intelligence for Apple

TSMC together with Foxconn receive got recorded a salubrious 6 percentage natural springtime inwards Nov revenue, helping assuage investor fears nearly iPhone functioning because increment inwards the smartphone sector has been virtually apartment for a pair of quarters now.

Foxconn’s Nov revenue of NT$601.4 billion, or $19.5 billion, was their tape for the month. It is this ascent inwards revenue that has taken their January-November sales increment to almost 16 percent, mark the fastest footstep of annual increment for Foxconn inwards years.

Earlier stories yesteryear the likes of The Wall Street Journal together with Bloomberg, predominantly based on comically inaccurate reporting yesteryear Japan’s Nikkei, receive got spelled doom for Apple because a handful of suppliers did study weaker-than-expected results but disregarded the fact that Apple sources components from multiple suppliers.

Please purchase our phone.

PLEASE BUY OUR PHONE.

PLEASE BUY OUR PHONE WE REALLY DON’T WANT TO ADD ANOTHER LINE OF TEXT TO OUR HOMEPAGE pic.twitter.com/MwXffUN0ZW

— Benjamin Mayo (@bzamayo) December 7, 2018

Things are unlike amongst Foxconn together with TSMC. Foxconn assembles the vast bulk of iOS devices spell TSMC is Apple’s exclusive manufacturer of chips. While both companies count other applied scientific discipline giants every bit their clients, Apple is their #1 rootage of revenue. Therefore, TSMC’s together with Foxconn’s ascent inwards Nov revenue most probable points to potent iPhone sales.

More bad intelligence for Apple

The “bad intelligence is piling upward for Apple” media narrative has been coined together with relentlessly advanced yesteryear Bloomberg reporter Mark Gurman, who took stories of alleged production cuts together with supplier woes every bit the dry soil for portraying Apple every bit a applied scientific discipline fellowship on the decline.

Big media manipulating Apple stock is zippo new.

Last week, Gurman published about other iPhone panic mongering piece, framing Apple’s Give Back trade-in programme which it’s been using to boost sales every bit existence a “fire drill” together with “a possible admission” that the novel iPhone XS together with iPhone XR modes “may receive got been selling below about expectations,” which is an incredibly speculative reporting style for a intelligence gathering organization of Bloomberg’s caliber.

The entire forepart page of Apple’s homepage is right away the $449 XR together with $699 XS merchandise inwards pricing bargain – all other products that are commonly below are removed. pic.twitter.com/1rV500AkoH

— Mark Gurman (@markgurman) December 7, 2018

For the sake of completeness, AppleInsider did that floor the correct way.

After reaching out to its sources within Apple, the publication has learned that Apple’s marketing moves are a “normal seasonal answer to expected consumer trends” together with non at all a “fire drill” every bit described yesteryear Gurman. If you’ve been next Apple for a while, you’ll yell upward this isn’t the commencement fourth dimension Apple has resorted to aggressive marketing tactics together with promotions to get iPhone sales.

Gurman ought to know meliorate than to quote Gene Munster.

— ᴺᴼᵀ Jony Ive (@JonyIveParody) February 23, 2017

In answer to pundits who insist that Apple has never resorted to such aggressive marketing promotions for novel iPhone models which receive got been on sale for only a few curt weeks, wasn’t it Steve Jobs himself who inwards 2007, inwards an endeavour to assistance the telephone accept off inwards a meaningful way, ordered that the handset driblet to $400 from $600 exclusively 2 months afterwards it commencement went on sale?

I residue my case.

Thoughts?

Share this post