Apple HomePod lags behind other smart speakers in the US

Nearly ix months later it was outset released, the Siri-based Apple HomePod is straight off constitute inwards 4 of 100 homes that ain a smart speaker inwards the United States. This compares to 23 percent of users who tell they ain at to the lowest degree ane of the around pop smart speakers, the Amazon Echo. 

In a survey of 1,011 users of smart speakers, Strategy Analytics constitute that 63 percent stimulate got an Amazon Alexa-based device inwards purpose versus 17 percent who ain ane from Google. The HomePod had the same per centum of users every bit the Amazon Echo Spot, Amazon Echo Show, Amazon Echo Kids Edition. The survey, which was taken inwards July together with August, showed the HomePod was used past times twice every bit many people every bit the to a greater extent than expensive Google Home Max.

Digging deeper, Strategy Analytics constitute that 88 percent of smart speaker owners stimulate got at to the lowest degree ane past times Amazon, spell 31 percent ain ane from Google. Asked which construct they would select for their side past times side smart speaker, 46 percent of respondents were unsure. The other 54 percent said they would direct ane from either Apple, Amazon, or Google.

If I’m reading these numbers correctly, this suggests Apple could uncovering around create goodness inwards releasing a less expensive HomePod model. At $349, the HomePod is the minute around costly smart speaker on the list. Only the $399 Google Home Max is to a greater extent than expensive. Earlier this year, rumors suggested Apple would innovate a Beats-branded smart speaker.

David Watkins, director, Smart Speakers at Strategy Analytics says:

Amazon together with Google may dominate today’s market, only this volition non ever endure the case. Many consumers are laid upwards to see choice brands, assuming they run into the high expectations identified inwards this study, including high-quality audio, superior blueprint together with device compatibility.

Apple outset announced the HomePod inwards June 2017. It didn’t officially construct it inwards stores until this past times Feb later numerous delays. Since beingness released, the device has gained occasional updates that stimulate got added novel features such every bit the multi-room back upwards together with stereo pairing, the ability to construct telephone calls, together with more.

What should Apple create to increase its smart speaker marketplace share? Let us know your thoughts below.

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